I drew the Visual Fonts logo and Eli Tango logos around the same time (2022 Summer). Like Eli and I, they are superficially different but deeply similar. Very interesting when they are put next to one another, and quite a departure of style as the logo for jon.hk (2018).
Both designs describes the essences of what we do (continuous curves for Eli, step-wise pipelines for me); embeds an initial (E, vf); and sits within a larger motif.
Eli’s logo come in both the green and pink variants, and they both calls out to her “brand colors”:
The studio’s accents are pretty much all that family of green. Walls, machine covers, towels… and of course the balconies I painted.
I re-used the same colors in a Tango font (of course there is a tango font):
The Tango Font makes it really easy to “type” steps and patterns on the floor, but that is a story for a different day. Speaking of floor, when I prototyped the modular floor signs, they were also painted the same colors… but that is also a different story for another day.
I quite enjoy designing logos, and looking at logo designs, but I have no idea how people make it a career. At some instant it all comes together with full voice like clarion from angels, but I don’t know how professionals summon Seraphim day-in-and-day-out.
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